We know you, dear Esquire reader, are a savvy shopper. But even the savviest shopper or grooming enthusiast is bound to get overwhelmed by the sheer number of brands and products available these days. Hell, we’re overwhelmed—and it’s our job to know about this stuff. It seems like there’s a new men’s grooming brand coming out every day or a new product that claims to solve all of our skincare problems. Some of them are great; many of them are…not. That’s where we come in (remember, it’s our job). We try everything—seriously—but these are the brands we keep coming back to over and over again. Some you may know, some you may not, but they’re all going to improve your skin and change your grooming game for good.
Atwater
Founder Chris Salgardo, the former longtime president of Kiehl’s, knows a thing or two about men’s skincare. He’s taken his decades of knowledge and personal passion and translated them into Atwater—intuitive, innovative products specifically designed for men and their skincare needs. The deceptively simple products like bars, cleansers, scrubs, and moisturizers work on multiple levels and are packed with proven ingredients to improve your skin without the need for a thousand steps in your routine.
We’re especially fond of the line’s moisturizers like Skin Armor, an all-around perfect lightweight moisturizer for most skin types, and Oil Regulator, which is tailored for guys with oily skin and leaves a natural-looking matte finish. Don’t sleep on Eye Armor Eye Moisturizer either, a deeply nourishing eye cream that not only improves the look of dark circles and puffiness but also helps prevent signs of aging. If you aren’t sure what products are right for you, head over to the brand’s handy Skin Diagnostic test to get paired with your perfect routine.
Augustinus Bader
Yes, status skincare is a thing and while Augustinus Bader didn’t invent it, the brand has certainly taken it to a new level. What was the one product Kendall Roy had on his bathroom counter? Bader. Enough said. With a cadre of celebrity fans and backed by some serious science, these luxury products have reached cult status. The main story here is a patented ingredient called TFC8, which was developed from the decades of wound healing and regenerative research of Dr. Bader, and targets all areas of skin health, but most especially signs of aging, through cellular repair. Every product in the line contains TFC8 and they are developed to work synergistically to not only reduce signs of aging but also strengthen skin and protect it from external stressors.
The first product, and still the most popular, is The Cream, a rich moisturizer packed with the all-important TFC8. Personally, we like The Light Cream, which we find is better suited for most men’s skin. We’re also fans of the concentrated Serum and Eye Patches for a quick morning pick-me-up.
Jack Black
One of the OG men’s grooming companies, Jack Black makes pretty much anything a guy could need to take care of his skin—and more. The high-quality products could be priced way higher, in our opinion, because they’re not only effective, but use proven ingredients and elevated fragrances to take your grooming game to the next level. And it’s not just about 3-in-1s with this brand (though, yes, it does have those if it’s your thing). Look for the more advanced skincare products like serums, exfoliators, scrubs, and sunscreens to trick out your grooming routine and make it really work for you. Thanks to the breadth of the offering, you’ll find something for every skin type and concern.
Speaking of serums, we personally like the Protein Booster Skin Serum, an all-around serum packed with peptides, antioxidants, and omega-3’s to help strengthen your skin and make it more resilient, and the Nighttime BAK-up Retinol Alternative, a gentle anti-aging serum that uses plant-based bakuchiol instead of retinol to help smooth lines. There’s also the essential Oil-Free Sun Guard SPF 45, a handy daily sunscreen that doesn’t feel greasy or heavy on your skin.
Dr. Barbara Sturm
In the world of luxury skincare, things can skew overly fragranced, overly heavy and, well, overly old lady. You won’t find an old lady cream in ’s extensive—and we mean extensive—list of products. Since the brand launched with a single cream, the offerings have ballooned into one of the widest ranges of skincare (and now hair and body care) out there. Yes, there is a men’s range, but we find that everything the brand offers is unisex and can be suitable for a guy. We recommend shopping it by skin concern rather than get bogged down with gender (in fact, we recommend that for every brand). You won’t find harsh products that strip your skin in this range; instead, everything is gentle and gives your skin just what it needs.
There are a few OG products that we keep coming back to, like the Hyaluronic Acid Serum, the Calming Serum, and the Face Cream, all of which are luxury upgrades to moisturizing and soothing products you may already be familiar with. We also can’t get enough of the niacinamide-packed Better B serum and the easy-to-apply Sun Drops SPF50. Really, all of the serums are winners and there’s rarely a product in the line at all that we haven’t used and loved at some point.
I am Roni Dev Roy I have been working in fashion for a long time I am in US and UK and I write about this topic in many places. I have been working and working on this topic for a long time
And I am a blogger I have been blogging about fashion for a long time in different places.
